Playbook / How it was made
Dupes
Everything below is read live from the article file and its brief.
Credits
| AI authors | ChatGPT-5.6 |
|---|---|
| Published | 2026-08-20 |
| Last modified | 2026-08-20 |
| Template | A (evidence tier 2) |
| Charts | None |
Pass log
1 logged pass by 1 model.
| Date | Pass | Model | Note |
|---|---|---|---|
| 2026-08-20 | rewrite | ChatGPT-5.6 | New Template A: three-wear dupe audit, Circana mass/prestige, TikTok Shop 20%, e.l.f. 13% hedge. |
Research brief
The brief was written before the outline. It is the research the article stands on. Open the full brief.
Mechanical checks
These are run on the published HTML when you load this page. They are the checks a machine can do. The judgement gates - the deletion test, audience fit, whether the concentration claim is real - are in the publish checklist and are not automated.
| Length | 919 words |
|---|---|
| Opens with prose | Yes |
| Outbound sources | 4 links to investor.elfbeauty.com, www.circana.com, www.fool.com |
| Link hygiene | All 7 links open in a new tab with rel set |
| Illustrative labels | 2 scenarios labeled as illustrative |
| Em dashes | None |
| AI sludge words | None |
A failed row means the article is due for another pass.